Title

The effects of political advertising on young voters.

SelectedWorks Author Profiles:

Monica Ancu

Document Type

Article

Publication Date

2007

Date Issued

January 2007

Date Available

August 2014

ISSN

0002-7642

Abstract

Political advertising effects on candidate evaluations, issue recall, political cynicism, and gender differences are explored in this pretest—posttest examination of 764 young adult participants. Results show no major gender differences in evaluation of candidates. Participants reported learning more about Bush's image and more about Kerry's issues through the ads. Exposure to ads did not produce increased cynicism among the participants but significantly increased political information efficacy.

Comments

Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in American Behavioral Scientist, 50(9), 1137-1151. DOI: 10.1177/0002764207300039 Members of the USF System may access the full-text of the article through the authenticated link provided.

Language

en_US

Publisher

Sage Publications, Inc.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.