Title

MySpace politics: Uses and gratifications of befriending candidates.

SelectedWorks Author Profiles:

Monica Ancu

Document Type

Article

Publication Date

2009

Date Issued

January 2009

Date Available

August 2014

ISSN

0883-8151

Abstract

This study examines the uses and gratifications (U&G) of accessing political candidate profiles on social network Web sites. An online survey of visitors to the MySpace profiles of 2008 primary candidates revealed that voters are drawn to this source of political information mainly by the desire for social interaction with other like-minded supporters, followed by information-seeking, and entertainment. While information seeking and entertainment are common U&G of consuming online political content, they were weaker factors compared to the social interaction factor that seems to distinguish MySpace, possibly SNSs in general, from other online sources of political content.

Comments

Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Journal of Broadcasting & Electronic Media, 53(4), 567-583. DOI: 10.1080/08838150903333064 Members of the USF System may access the full-text of the article through the authenticated link provided.

Language

en_US

Publisher

Routledge

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.