Title

Older adults on Facebook: A survey examination of motives and use of social networking by people 50 and older.

SelectedWorks Author Profiles:

Monica Ancu

Document Type

Article

Publication Date

2012

Date Issued

January 2012

Date Available

August 2014

ISSN

1050-3366

Abstract

This is a uses and gratifications study looking at how older adults, people aged 50 and older, use Facebook. A survey (N=218) revealed older adults are drawn to Facebook by two primary factors, Mood Management (entertainment and emotional connectivity) and Social Action (express opinions and news, and establish relationships). The most popular activity among the sample was playing games and using other entertainment Facebook apps, followed by browsing friends' profiles and photos. Content creation and communication were less popular among this age group, with only a third (roughly 30% of respondents) engaged in such activities. The study discusses additional findings and implications, and it is one of the very few studies looking at the social networking uses and gratifications of older adults.

Comments

Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Florida Communication Journal 40(2), 1-12.

Language

en_US

Publisher

Florida Communication Association

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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