Title

Information technology--enhanced pricing strategies: managerial and public policy implications.

SelectedWorks Author Profiles:

Karin Braunsberger

Document Type

Article

Publication Date

2005

Date Issued

January 2005

Date Available

May 2013

ISSN

0148-2963

Abstract

The Internet and related technologies have created opportunities for enhanced pricing strategies. The consequences of these pricing strategies have important managerial and public policy implications. Here, we identify five technology-enhanced pricing strategies that have come to prominence. Each strategy is introduced by one or two (short) case studies that are used as examples to illustrate key public policy and legal issues. We outline the benefits and potential problems of each strategy with respect to social welfare and competition.

Comments

Abstract only. Full-text article is available through licensed access provided by the publisher. Published in Journal of Business Research, 58(9), 1169-1177. doi:10.1016/j.jbusres.2004.04.003 Members of the USF System may access the full-text of the article through the authenticated link provided.

Language

en_US

Publisher

Elsevier Science Inc.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.