Title

The founding of a nonprofit organization as a teaching/learning experience: A case study in service learning.

SelectedWorks Author Profiles:

Karin Braunsberger

Document Type

Article

Publication Date

2007

Date Issued

January 2007

Date Available

May 2013

ISSN

1049-5142

Abstract

The present case study describes how the founding, by faculty, of a nonprofit organization has aided marketing instructors (and instructors of other disciplines) in teaching students to understand and apply marketing (and other business) theories in a “real-world” environment. To that end, the case study is organized as follows. First, it offers a short discussion on the pros and cons of working with for-profit versus nonprofit organizations to add value to the learning experience for students. Second, it describes the benefits and drawbacks instructors and/or students have experienced from starting their own nonprofit organization as a teaching or learning tool to help translate marketing theory into marketing application.

Comments

Abstract only. Full-text article is available through licensed access provided by the publisher. Published in Journal of Nonprofit & Public Sector Marketing, 18(1), 21-36. doi:10.1300/J054v18n0102 Members of the USF System may access the full-text of the article through the authenticated link provided.

Language

en_US

Publisher

Routledge

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.