Title

The transmitter-persistence effect: A confounded discovery?

SelectedWorks Author Profiles:

Mark Pezzo

Document Type

Article

Publication Date

1993

ISSN

0956-7976

Abstract

In four studies, Boninger, Brock, Cook, Gruder, and Romer (1990) found that attitude change following exposure to a persuasive message persisted longer if recipients were expecting to have to transmit the message to someone else. The present experiment demonstrated that this effect obtains only if the people preparing to transmit, as was the case in the studies of Boninger et al., are denied the opportunity to do so. It is argued, then, that the findings of Boninger et al. may be attributable to a tendency toward thought perseveration triggered by the failure to complete the transmission task, rather than being a consequence of the preparation to transmit per se.

Comments

Citation only. Full-text article is available through licensed access provided by the publisher. Members of the USF System may access the full-text of the article through the authenticated link provided.

Language

en_US

Publisher

Sage

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.