Title

Following the crowd: Social influence and technology usage.

SelectedWorks Author Profiles:

Sharon L. Segrest

Document Type

Article

Publication Date

1998

Date Issued

1998-01-01

Date Available

2014-03-18

ISSN

0953-4814

Abstract

This study examined the impact of social influence theory on distance education technology (DET) usage. Delineation of university culture types conceptualized by Bergquist (the collegial culture, the managerial culture, the developmental culture, and the negotiating culture) were also examined in relation to technology usage. This study tested the proposed relationships in a survey of distance education technology usage at a major southeastern university, and findings support the influence of past experience with technology and social influence, and provide limited support for the influence of the culture types and individual factors on technology usage. This study encourages administrators to more closely examine their own academic cultures to identify appropriate actions to take before pursuing organizational changes like DET adoption, so that the resulting DET usage might more closely mirror the expected outcomes.

Comments

Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Journal of Organizational Change Management, 11( 5), 425-445. DOI: 10.1108/09534819810234841 Members of the USF System may access the full-text of the article through the authenticated link provided.

Language

en_US

Publisher

MCB UP Ltd

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.