Title

Research note: Forecasting film-induced tourism - the Dolphin Tale case.

SelectedWorks Author Profiles:

Maria Luisa Corton

Document Type

Article

Publication Date

2014

Date Issued

January 2014

Date Available

December 2014

ISSN

1354-8166

Abstract

Dolphin Tale is a major motion picture, released by Warner Brothers in 2011. The authors forecast the number of visitors to the film location, including the film-induced tourism effect originated by Dolphin Tale. They use intervention analysis to measure this effect, with the pre-film series forecasted trend as the comparison baseline instead of the usual linear trend. They address the proper modelling of the series seasonality in the presence of an abrupt increase in visitors immediately after the premiere and a lack of data on the subsequent months. They find that the film induced a 51% increase in the mean level of visitors to the location.

Comments

Abstract only. Full-text article is available through licensed access provided by the publisher. Published in Tourism Economics. DOI: 10.5367/te.2013.0339.

Language

en_US

Publisher

IP Publishing Ltd.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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