Title

Consumer rental car choice: Price, agent, and brand effects.

SelectedWorks Author Profiles:

Thomas L. Ainscough

Philip J. Trocchia

John Gum

Document Type

Article

Publication Date

2009

Date Issued

2009-01-01

Date Available

2011-12-05

Abstract

Car rentals constitute a significant portion of vacation travel expenditures. This research study uses a model developed in prior literature to explore the effects of vehicle brand, rental agency image, and rental price on consumers' willingness to rent automobiles. Results indicate that branding and price impact consumers' decisions to rent motor vehicles. However, the influence of the agency on the rental decision is limited. Managerial implications of these findings are discussed.

Comments

Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Journal of Business & Economics Research, 7(7): 39-48.

Language

en_US

Publisher

Western Academic Press

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.