The effects of class size and learning style on student performance in a multimedia-based marketing course.
Traditionally, students in large sections perform worse in terms of content knowledge than those in small sections. In addition, research has shown that students with different learning styles perform differently in the same classroom. This study shows that these effects may be minimized by the extensive use of multimedia technology in the classroom.
Karakaya, F., Ainscough, T.L. & Chopoorian, J. (2001). The effects of class size and learning style on student performance in a multimedia-based marketing course. Journal of Marketing Education, 23(2), 84-90, doi:10.1177/0273475301232002
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