Title

Will you help me please? The effects of race, gender and manner of dress on retail service.

SelectedWorks Author Profiles:

Thomas L. Ainscough

Document Type

Article

Publication Date

2000

Date Issued

January 2000

Date Available

December 2011

Abstract

This research attempts to determine if a customer's visible physical characteristics influence retail service delivery. The results of this study suggest that black and male customers wait significantly longer than white and female customers at retail customer service counters. In addition, females are more likely to experience a positive transaction outcome than males.

Comments

Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Marketing Letters, 11(2), 129-136. Members of the USF System may access the full-text of the article through the authenticated link provided.

Language

en_US

Publisher

Springer

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.