Title

Environmental and societal positioning as sources of competitive advantage in an agricultural firm.

SelectedWorks Author Profiles:

Thomas L. Ainscough

Document Type

Article

Publication Date

2012

Date Issued

January 2012

Date Available

May 2013

ISSN

1045-4446

Abstract

This research seeks to ascertain whether an agricultural firm's social and environmental positioning affects consumers' perceptions of the attributes of its products. Results showed that companies that are perceived to be more socially and environmentally conscious received better ratings for their produce in terms of quality and freshness. In addition, consumers reported that they would be willing to pay more for food grown by socially and environmentally conscious firms.

Comments

Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Journal of Food Products Marketing, 18 (5), 417-425. DOI: 10.1080/10454446.2012.700815 Members of the USF System may access the full-text of the article through the authenticated link provided.

Language

en_US

Publisher

Routledge (Taylor & Francis Group)

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.