Title

Effects of brand name, bank name, and interest rate on consumer evaluations of credit cards.

SelectedWorks Author Profiles:

Thomas L. Ainscough

Document Type

Article

Publication Date

1999

Date Issued

January 1999

Date Available

July 2016

ISSN

1363-0539

Comments

Citation only. Full-text article is available through licensed access provided by the publisher. Published in Journal of Financial Services Marketing 4(1): 37-48, 1999.

Language

en_US

Publisher

Palgrave Macmillan Ltd.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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