Title

Consumer attitudes toward RFID tracking in the retail environment.

SelectedWorks Author Profiles:

Thomas L. Ainscough

Document Type

Article

Publication Date

2012

Date Issued

2012-01-01

Date Available

2013-05-14

ISSN

1534-665X

Abstract

Radio Frequency Identification (RFID) technology has great potential to lower costs and improve customer service in the retail environment. Anecdotal evidence indicates that consumers may resist the adoption of this technology due to its privacy implications. This study attempts to determine what variables influence consumers’ attitudes toward RFID tracking of their purchase behavior. Results indicate that retailers’ efforts should focus on reducing consumer fears about how RFID data might be used rather than on incentivizing participation in RFID programs.

Comments

Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Review of Business Information Systems Journal, 16 (2), 67-72. Members of the USF System may access the full-text of the article through the authenticated link provided.

Language

en_US

Publisher

The Clute Institute for Academic Research

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.