Title

Online Shopper Motivations, and e-Store Attributes: An Examination of Online Patronage Behavior and Shopper Typologies.

SelectedWorks Author Profiles:

Michael G. Luckett

Document Type

Article

Publication Date

2010

Date Issued

January 2010

Date Available

October 2011

Abstract

e-Stores and online shopping have become important aspects of a retailer’s strategy. Previous research suggests that online shoppers are fundamentally different from traditional offline shoppers. However, based on the Big Middle Theory (Levy et al. 2005), the authors believe that there are segments of online shoppers that are very similar to regular shopper groups. To determine this, online shopping motivations and e-store attribute importance measures are separately used as the basis to develop online shopper typologies. Results reveal that there are more similarities than differences among traditional and online store shoppers. However, there are a few unique shopper types present at online stores, attracted by the distinctive characteristics and attributes of the online retail environment. The findings offer interesting implications for online retail strategy.

Comments

Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Journal of Retailing, 86 (1), 106-115. Members of the USF System may access the full-text of the article through the authenticated link provided.

Language

en_US

Publisher

New York University, Institute of Retail Management

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.