Title

Getting doctored: A proposed model of marketing doctoral student socialization.

SelectedWorks Author Profiles:

Philip J. Trocchia

Document Type

Article

Publication Date

1999

Date Issued

January 1999

Date Available

April 2013

ISSN

0309-0566

Abstract

Addresses the socialization process among marketing doctoral students. Four modes of doctoral student socialization are provided from depth interviews conducted with 28 purposively selected individuals. These four modes are based upon two characteristics: degree of program structure, or formal socialization; and degree of student-faculty interaction, or informal socialization. Reveals five factors that informants identified as contributors toward the professional success of a marketing doctoral student: inner desire, communitas, practicality in research, networking, and brand equity.

Comments

Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in European Journal of Marketing, 33 (7/8), 746-759. DOI: 10.1108/03090569910274366 Members of the USF System may access the full-text of the article through the authenticated link provided.

Language

en_US

Publisher

Emerald Group Publishing Ltd.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.