Title

Vegetarianism: Toward a greater understanding.

SelectedWorks Author Profiles:

Philip J. Trocchia

Document Type

Article

Publication Date

2001

Date Issued

January 2001

Date Available

May 2013

ISSN

0742-6046

Abstract

Vegetarianism continues to gain prominence in contemporary society. This research uses a two-phase approach to further the understanding of this phenomenon. In the first phase, a phenomenological perspective is utilized to provide a deeper understanding of the motivations, tensions, and coping mechanisms underlying vegetarianism. The second phase builds upon this understanding and broadens the scope of the research by introducing the concept of vegetarian orientation. Here, survey methodology is employed to investigate the manner in which a person's demographic, attitudinal, and personality characteristics influence his/her vegetarian-oriented attitudes and behaviors. Findings and their marketing implications are discussed.

Comments

Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Psychology & Marketing, 18 (12), 1-36. DOI: 10.1002/mar.1050 Members of the USF System may access the full-text of the article through the authenticated link provided.

Language

en_US

Publisher

John Wiley & Sons, Inc.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.