Title

A typology of music consumption motivations.

SelectedWorks Author Profiles:

Philip J. Trocchia

Document Type

Article

Publication Date

2002

Date Issued

2002-01-01

Date Available

2013-05-14

ISSN

1535-0754

Abstract

This study explores individual music consumption preferences using the existential-phenomenological paradigm of interpretive research. Holt's (1995) typology is employed and modified to develop a motivational framework for music consumption. Within the context of the framework, thirteen basic reasons for consuming music are presented: accounting, auditory stimulation, fantasy, memory trigger, identification, inspiration, professional development, ambiance, discussion topic, event preparation, communing, gaining acceptance, and exerting dominance. Implications for marketing practitioners and future research opportunities for marketing academicians are discussed.

Comments

Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in The International Business and Economics Research Journal, 1 (9), 7-16. Members of the USF System may access the full-text of the article through the authenticated link provided.

Language

en_US

Publisher

The Clute Institute for Academic Research

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.