Title

A cluster analytic approach for consumer segmentation using the vegetarian/meatarian distinction.

SelectedWorks Author Profiles:

Philip J. Trocchia

Document Type

Article

Publication Date

2003

Date Issued

January 2003

Date Available

May 2013

ISSN

1045-4446

Abstract

In this study, we use cluster analysis to create a consumer segmentation scheme based on individuals' vegetarian/meatarian orientation, along with key attitudinal, personality, and demographic characteristics. Such characteristics include concern for animals, concern with health, concern for the environment, attitude toward corporate ethical practices, need for cognition, social conformity, age, gender, and level of education. In segmenting consumers along these dimensions, this research study not only expands our knowledge about consumers, but also provides useful insight for marketers of food products and services.

Comments

Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Journal of Food Products Marketing, 9 (2), 11-23. DOI: 10.1300/J038v09n02_02 Members of the USF System may access the full-text of the article through the authenticated link provided.

Language

en_US

Publisher

Routledge (Taylor & Francis Group)

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.