Title

An empirical examination of automobile lease vs finance motivational processes.

SelectedWorks Author Profiles:

Philip J. Trocchia

Document Type

Article

Publication Date

2003

Date Issued

January 2003

Date Available

May 2013

ISSN

0736-3761

Abstract

This research study explores the growing phenomenon of consumption without ownership by addressing individuals' motivations for leasing, rather than financing, products. A two-phase study was conducted in the retail automotive industry in order to ascertain motives for consumer leasing. It was found that while all hypothesized motives were predictors of the lease/finance decision (including desire for gratification and desire for social approval), two variables - desire for variety and desire for simplified maintenance - emerged as the best predictors of whether an individual chooses to lease or finance his/her motor vehicle. Implications for marketers and academicians are discussed.

Comments

Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Journal of Consumer Marketing 20 (1), 28-43. DOI: 10.1108/07363760310456937 Members of the USF System may access the full-text of the article through the authenticated link provided.

Language

en_US

Publisher

Emerald Group Publishing Limited

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.