Title

Perceived characteristics and abilities of an effective marketing department head.

SelectedWorks Author Profiles:

Philip J. Trocchia

Document Type

Article

Publication Date

2003

Date Issued

January 2003

Date Available

May 2013

ISSN

0273-4753

Abstract

This study uses an Internet survey of 247 full-time marketing faculty members and 43 marketing department heads at 167 American Assembly of Collegiate Schools of Business (AACSB) universities to examine perceptions of characteristics and abilities crucial for marketing department head effectiveness. It also examines crucial department success measures for judging a marketing department head's effectiveness. Implications for faculty, department heads, and university administrators are addressed.

Comments

Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Sage Publications, Inc. DOI: 10.1177/0273475302250567 Members of the USF System may access the full-text of the article through the authenticated link provided.

Language

en_US

Publisher

Sage Publications, Inc.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.