The hospital foundation strategy and performance relationship.
Attracting philanthropic donations is a strategic imperative for many hospitals. A hospital can manage the giving process most effectively by developing a well-managed hospital foundation. This study examines the hospital foundation strategy and performance relationship. Using a sample of 258 hospital foundations we identified different strategies and significant performance differences among them.
Wiley Periodicals, Inc
Marlin, D., Geiger, S.W., & Ritchie, W.J. (2013). The hospital foundation strategy and performance relationship. Nonprofit Management & Leadership, 23, 427-441. doi: 10.1002/nml.21073
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