Faculty Publications


Prospective respondent integrity behavior in replying to direct mail questionnaires: a contributor in overestimating nonresponse rates.

SelectedWorks Author Profiles:

Karin Braunsberger

Document Type


Publication Date


Date Issued

January 2005

Date Available

May 2013




The research questions of this study were to what extent are deliverable mail questionnaires addressed to the wrong prospective respondent returned unopened to the researcher vs. completed by someone other than the persons they were mailed to? Thus, the purpose was to investigate the existence of a prospective respondent integrity behavior factor among people who received incorrectly named, yet deliverable, questionnaires and the impact of this behavior on estimating nonresponse rates, nonresponse bias, and administrative sampling error as well as on the generalizability of results to the original defined target population. Since only approximately 41% of such questionnaires are returned to the researcher, reported response rates of mail surveys will be incorrect if this particular integrity behavior factor is not considered. Since only 0.5% of such questionnaires are completed and returned, incorrect deliverable questionnaires are not a significant contributor in limiting the researcher's ability to assess response type errors.


Abstract only. Full-text article is available through licensed access provided by the publisher. Published in Journal of Business Research, 58(3), 260-267. doi:10.1016/S0148-2963(03)0 61-9 Members of the USF System may access the full-text of the article through the authenticated link provided.




Elsevier Science Inc.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.