Team culture and business strategy simulation performance.

SelectedWorks Author Profiles:

Dan Marlin

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Many capstone strategic management courses use computer-based simulations as core pedagogical tools. Simulations are touted as assisting students in developing much-valued skills in strategy formation, implementation, and team management in the pursuit of superior strategic performance. However, despite their rich nature, little is known regarding the relationship between team-level attributes and simulation performance. This research reports the findings of a multiyear study that uncovered a clear link between specific team cultural values, as measured by the Competing Values Framework, and simulation performance. It then explores how these findings may influence the pedagogical use of simulations in the strategy classroom in areas ranging from using culture as a performance tool to diagnosis and training.


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Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.