The effects of class size and learning style on student performance in a multimedia-based marketing course.

SelectedWorks Author Profiles:

Thomas L. Ainscough

Document Type


Publication Date


Date Issued

January 2001

Date Available

December 2011


Traditionally, students in large sections perform worse in terms of content knowledge than those in small sections. In addition, research has shown that students with different learning styles perform differently in the same classroom. This study shows that these effects may be minimized by the extensive use of multimedia technology in the classroom.


Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Journal of Marketing Education, 23(2), 84-90, doi:10.1177/0273475301232002 Members of the USF System may access the full-text of the article through the authenticated link provided.




Sage Publications

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.