Dan Bagley, Ph.D.
Larry Z. Leslie, Ph.D.
University of South Florida St. Petersburg
Advertisements sell a great deal more than products. They sell values, images, and concepts of success and worth, love and sexuality, popularity, and normalcy. They tell us who we are and who we should be. This paper is intended to raise the issues of how advertising uses sex appeal to sell a product or service and at what cost to society.
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Servedio, Christina L., "Sex in Advertising" (2002). USFSP Honors Program Theses (Undergraduate). 128.