From the mid-1970s through the mid-1990s, the Nelson Poynter Memorial Library maintained a vertical file of reports and market surveys conducted by the St. Petersburg Times. Located in the Business Reference area, these materials offered a portrait of life along the Suncoast that combined data available from other sources (such as the United States Census) with surveys, in-house research, and other statistical information gathered by the newspaper. The various reports and profiles residing in this collection offer an excellent account of commercial, demographic, media-related, and transportation trends in the Tampa Bay region. Some data sets examined individual municipalities or counties, while other sets included information about Standard Metropolitan Statistical Areas (SMSAs) or Metropolitan Statistical Areas (MSAs) of Florida. Materials in this collection include summaries of surveys, charts, and statistical information about residents and visitors to the Suncoast. Items reside in folders arranged into seven broad subject series: Business/Retail, Demographics, Economics/Finance, Media, Real Estate, Transportation, and Travel. The bulk of the collection covers the period from 1978 through 1997, though a few items include quantitative information from earlier years (from 1960 forward).
Nelson Poynter Memorial Library. Special Collections and University Archives.; St. Petersburg Times (Firm); Schnur, James Anthony; Dhondup, Keri; and Whitney, Justin C., "St. Petersburg Times Market Research Collection : A Collection Guide" (2007). Special Collections and University Archives Finding Aids: All Items. 22.
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